Tuesday, October 23, 2007

Jobs in Online Advertising

Before I list and explain some jobs in online advertising I would first like to acknowledge the skills that are preferred and usually required to work in the industry so that maybe we can all see what we need to work on before we hit the real world. I would like to emphasize that creativity, abiltiy to work under pressure, high energy levels, and good team work skills were mentioned in every job description I read. While having the technical skills is important, it seems that developing the above mentioned skills and creating your own style and good attitude about your job is what is going to put you above everyone else in the business. But moving on what are these technical skills online ad agencies are looking for? Knowledge of: Flash, powerpoint, word, HTML, scripting, and excel all hold levels of importance in developing the appropriate skills to work with online ads. Also, developing a background in web design will definitely put you ahead. Good writing skills, and a love of working with people as well as the ability to adapt to change quickly are also very important too. Soeme job openings that I discovered were for search engine optimizers which involves optimizing web pages, submitting websites to search engines, monitoring keyword performance and page rankings, and generally increasing traffic to the clients website. An online marketing speicalist is another position looking to be filled which will recquire you to design divisions to develop online marketing solutions for your client and will involve people skills since you will be talking with clients, making sales proposals and giving presentations. There are also opening for copywriters, account managers, who oversee entire projects, web developers, online media planner/buyer, free lance proof readers and much more. In all of my research what I discovered is that there is alot of oppportunity for employment in online advertising which to me is an implication of an opportunity for success.
INTOWEB had an excellent site for job opportunites that really shows what companies are looking for and are all about: http://www.etraffic.co.za/article_advertising_jobs.html

Ad 1 for bud select: http://www.youtube.com/watch?v=QivBS3EnYuI
Ad 2 for iPhone: http://www.youtube.com/watch?v=n_dJMIq_tOc
A3: for proactiv: http://www.proactiv.com/index.php?acnt=MSPd126c

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