Whateverlife

Chuck Salter's article, found at Girl Power - Whateverlife.com - Ashley Qualls - Nabbr, really opened my eyes to the power of online advertising. I was blown away by Ashley Quall's story. Her abilty to use nothing but her computer and the interent to create a booming and lucrative company really shows the amazing opportunities open to those who utilize the power of the internet. While I am not the most computer savy person, I was really floored by Ashley's innate understanding of the online world. Ashley's lucrative company is reaping the benefits of online advertising making her sole income off of advertising profits. On the other hand the company's advertising on her sight are reaping similar benefits because they are reaching a large consumer market. The internet is so widely used, and the fact that the advertising world gets to use the internets popularity and credibilty to it's advantage is awesome. As an advertisement major I am very excited about the unlimited possibilities this media offers to me. There is so much to learn from Ashley's story because it demonstrates how to use the internet to create success. Advertising has come so far from where it began. The ability to track consumer's internet activity to specialize ads to a consumers specific preferances is an unbelievable resource. I feel that this aspect of tracking consumers allows for the most efficient kind of advertising because it enables advertisers to truly give out the exact information that people want and need to be informed consumers. To think about it differently the internet is probably used much much more than most highways, and thus an online advertisement gets more views than a billboard on the busiest street in America. And isn't advertising all about getting the message out, and repetition of that message until it is embedded into the consumers mind? The options for what and how you advertise on the internet is endless which allows for ultimate use of creativity which will ensure good ads. Also, advertising online can be cost efficient because they now have companies like Google Ad(http://services.google.com/marketing/links/ww-en-ha-cmb_online_advertising/) that only charge advertisers for every time there ad is clicked on as opposed to a general fee that could possibly be much more than a click and pay method. I hope that one day I can consider myself to be extremely proficient in my internet and computer skills so as to be able to truly take advatage of this amazing opportunity the internet provides. Ashley Quall's is only seventeen and is making it big because of her skills and that's exactly what I would like to be bale to do. In a world where climbing to the top of the ladder in any industry can be very cut throat I think that in the advertising world knowing online advertising can give me an edge that puts me in front of others. I have always been aware of online advertsing, but never knew how it all worked. Having gained some knowledge about the subject I am absolutely ecstatic to have an opportunity to learn how to make it happen and do it myself.