Emotional Investment

I interviewed a 53 year old woman for this blog. Her five top shows were: NCIS, Project Runway, Dancing with the stars, ER, and Criminal Minds. The interviewee felt some kind of emotional attachment with all of these shows, but on many different levels. NCIS is a favorite because it is intillectually simulating, is full of action, and the main character is handsome. Project Runway is appealing because it involves watching people be creative and has an intensity brought about by competition and developing favorite characters on the show. Dancing with stars was considered to be something very fun to watch because it was mindless entertainment and watching people develop their dancing abilities is fun. ER seemed to hold the most emotional attachment because the interviewee is a nurse and can relate to the show and understand exctly what is going on. Criminal minds is a favorite for similar reasonsto NCIS, but the level of intensity was emphasized more and was said to have the ability to "suck you in".
ER, NCIS, and criminal minds are all on the top twenty list. Proect Runway and Dancing with the stars maintain popularity in the reality T.V. market.
If I were to pick 6 shows to advertise on for women 35-54 I would pick Desperate Housewives, ER, Dancing with the Stars, CSI, extreme makeover home edition, the office. My rationale is that all of these programs integrate drama which pulls at emotions, character development and attachment, and tend to have a loyal following of fans. I think that shows that have an emotional appeal is a better choice for advertising then shows that are just highly rated. People who loyally watch shows tend not to flip during commercials as much, the main audience can be researched explicitly to gain the best information to make the best ads, and if people care about a show they care more about everything surrounding that show.